(Source: pulmonaire)
LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product that fulfills the desires of “how girls naturally build and play.” This new theme is called LEGO Friends and it’s a pink and purple, gender segregated, suburban wasteland populated by Barbie/Bratz style dolls. Many parents, educators, feminists, and media critics have spoken out against LEGOs attempts to separate girls into their own stereotypical isolated enclave within the LEGO universe.
In part 1 of my two part LEGO and Gender series, I’ll explore how LEGO went terribly wrong with LEGO Friends and provide a brief history of LEGO’s ridiculous and slightly hilarious attempts to market to girls since the late 70′s. In part 2 I’ll delve into LEGO’s intentional strategy to market almost exclusively to boys since the mid 80′s by developing and marketing sets that are male identified and male centered. In conclusion, I’ll offer LEGO a couple of suggestions that they can consider when creating and marketing new products.
For more information, links and a full transcript visit Feminist Frequency
lucy-in-the-soup-with-croutons:
Basically the shortest, yet most accurate, commentary on the differences between ads geared towards men and women I’ve ever seen.
Or how you dress, act, talk, walk, present yourself, or who you fuck.
(Source: atheistme)
“Piss” is a short film about a girl trying to convince her feminist boyfriend to pee on her.
Official selection of the Miami Short Film Festival and Austin Gay and Lesbian Film Festival and Cinekink Film Festival.
possibly the most adorable film ever about peeing on people
A cute short about trying to include your partner’s kinks when they are not your kinks.
Fascinating little short.
This is great!
SO FUCKING CUTE.
Can I just say that after I read “possibly the most adorable film ever about peeing on people” I had to watch this
SO CUTE SO CUTE I’m in that mode where I just want to squeal and hug something, this is like a kinky Pixar short it’s so cute. EEEEE I’M SQUEALING
Saw this awhile ago.
Love it.
cutest movie about dealing with fetish/kink desires EVAR.
